tag:blogger.com,1999:blog-7445558282646097463.post1850185870356557547..comments2023-09-27T20:05:29.145+05:30Comments on Third Umpire on Branding: Changing world of ads and entertainmentAnonymoushttp://www.blogger.com/profile/13925165090244656996noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7445558282646097463.post-49673202460608695112009-08-31T16:27:26.297+05:302009-08-31T16:27:26.297+05:30Thank you Prasanna. You have probably put it much...Thank you Prasanna. You have probably put it much better than I have! The dream merchants need to brand themselves!Ramanujam Sridharnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-82139383110365902982009-08-27T20:44:58.620+05:302009-08-27T20:44:58.620+05:30Dear Sir, Congratulations for the enormous work yo...Dear Sir, Congratulations for the enormous work you have done. Thank you for sharing your insights about the industry. <br />I would agree with all the question marks raised. Just a piece of my mind to share here. The root cause of this industry, not able to position itself as one of the desired industry for talents is due to the industry as a brand in itself. The industry works for clients to engage with the customers through communications which leads to sale of the product/services. But, eventually the industry has not found a need to promote/brand and sell itself. I believe the human resources are customers for every industry. The day the ad industry treats resources as their customers and offer them a better packaged career, the results would not be far away from being achieved. since, it is these new brains which makes a change for tomorrow.<br />This is not out of cynicism I write this, but an experience I had with the industry. I hope coming generations will not encounter the same. You are right, that there is a need for serious introspection.<br /><br />Regards,<br />Prasanna KaveriPrasanna Kaverihttps://www.blogger.com/profile/03611708965758695109noreply@blogger.com