tag:blogger.com,1999:blog-7445558282646097463.post3809349136249569203..comments2023-09-27T20:05:29.145+05:30Comments on Third Umpire on Branding: Royal challenge – a diluted brewAnonymoushttp://www.blogger.com/profile/13925165090244656996noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-7445558282646097463.post-47008846218254893662008-06-09T09:38:00.000+05:302008-06-09T09:38:00.000+05:30The destruction of the brand has been achieved by ...The destruction of the brand has been achieved by a person who is and was never a leader. His behaviour just shows his lack of class.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-17999529790833319612008-06-09T09:37:00.000+05:302008-06-09T09:37:00.000+05:30Yes I think it is an interesting point that I have...Yes I think it is an interesting point that I have missed.Brand extensions must have some relationship with the parent brand and that is one of the many things that Mr.Mallya seems to have missed.Anonymoushttps://www.blogger.com/profile/13925165090244656996noreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-33505602322789833572008-06-09T09:36:00.000+05:302008-06-09T09:36:00.000+05:30Sridhar - very valid points. Just a couple of quic...Sridhar - very valid points. Just a couple of quick points to highlight what appears to be a big mistake by Mr Mallya - I have noticed that surrogate advertising is done with the same brand name for 'soft' products (which by themselves are not high-visibility / do not create a strong emotional response in consumer) - the Bangalore T20 cricket team is anything but..! Also, I have noticed that brand extensions are used when the product to which teh brand is extended to, has some relationship / connection with the mother brand product. This instance of Royal Challengers doesn't appear to fall into that category as well. Perhaps he was influenced by the success of 'Kingfisher' to the airlines..! In any case, as a Bangalorean (and an ardent cricket fan), I am deeply disappointed - not in the performance of the team (which, as any committed fan knows, can fluctuate), but in the fickleness of the owner.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-67969595969374201792008-06-09T09:34:00.000+05:302008-06-09T09:34:00.000+05:30I am not commenting. ThanksI am not commenting. ThanksAnonymoushttps://www.blogger.com/profile/13925165090244656996noreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-54117955460180443532008-06-06T16:34:00.001+05:302008-06-06T16:34:00.001+05:30One can buy Rajya Sabha Seat with money but can no...One can buy Rajya Sabha Seat with money but can not get a Olympic medal.<BR/><BR/>Next time, Mallya should try the bookies route to fix matches.Anonymousnoreply@blogger.com