tag:blogger.com,1999:blog-7445558282646097463.post3907547441200819768..comments2023-09-27T20:05:29.145+05:30Comments on Third Umpire on Branding: 10 Brands that got marketing right in 2012Anonymoushttp://www.blogger.com/profile/13925165090244656996noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7445558282646097463.post-7990522108540769472013-01-21T09:39:34.067+05:302013-01-21T09:39:34.067+05:30Not sure SMJ must be on the top of the list. When ...Not sure SMJ must be on the top of the list. When the programme began, its association with brand Aamir Khan was enough to its sustain brand recall. After few episodes, I think the sheen was lost. <br /><br />Brand Aamir possible got good mileage out of this, but the programme itself fell short of entertainment among other goals. The marketing team at Star Plus apparantly wanted to create a programme that a family would sit and watch together on a Sunday morning - much like the Ramandand Sagar's Ramayan days, but the concept/content was just not the type of programme a family would like to "enjoy" together I feel. In any case, the TRPs suggest that the brand has had decreasing recall, so really why SMJ I feel may just not be the #1 brand of 2012.Anonymousnoreply@blogger.com