tag:blogger.com,1999:blog-7445558282646097463.post4509763507940006410..comments2023-09-27T20:05:29.145+05:30Comments on Third Umpire on Branding: M. S. Dhoni, 200 not out!Anonymoushttp://www.blogger.com/profile/13925165090244656996noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-7445558282646097463.post-74616783073167197182010-07-31T12:02:18.224+05:302010-07-31T12:02:18.224+05:30You are absolutely right, often it needs a new pla...You are absolutely right, often it needs a new player to come and stir things up in the market and Docomo has done this, forcing the others to reluctantly follow suit.Ramanujam Sridharnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-3359965126297462772010-07-31T12:00:21.904+05:302010-07-31T12:00:21.904+05:30Sure, Tata Docomo's example is a classic case ...Sure, Tata Docomo's example is a classic case of a new entrant capturing the market share by exploiting the unmet need of customers blatantly ignored by existing service providers. Absoloute breakthrough and a very nicely written articleAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-61129428705447003172010-07-31T11:54:39.015+05:302010-07-31T11:54:39.015+05:30Yes it is true that India is a diverse country wit...Yes it is true that India is a diverse country with different people from India and people in the semi urban and rural areas have different views compared to people in the metros.<br />Interesting times ahead.Ramanujam Sridharnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-85478143063507127142010-07-31T11:50:35.166+05:302010-07-31T11:50:35.166+05:30Hi Sridhar,
Very interesting article. I read it in...Hi Sridhar,<br />Very interesting article. I read it in detail just now.<br />I have some strong views on branding.<br />On one of my recent field trips to interior Maharashtra someone(a steel trader) told me this: “Jo Dikhtha Hai woh biktha hai, sahab”. This comment was made in the context of steel and i felt that this would apply to any product category. <br /> <br />To my mind, MS Dhoni ensures high degree of visibility and recall and if i was a kirana store owner, i would stock more of Dhoni-endorsed merchandise(assuming all other product factors are in place) than one without a celebrity brand ambassador.Shivkumar Maninoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-29730363146905994062010-07-30T14:13:36.018+05:302010-07-30T14:13:36.018+05:30You are absolutely right, often it needs a new pla...You are absolutely right, often it needs a new player to come and stir things up in the market and Docomo has done this, forcing the others to reluctantly follow suitAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-63418814125267976252010-07-30T13:58:20.633+05:302010-07-30T13:58:20.633+05:30You are right Ram, but Indian advertisers seem to ...You are right Ram, but Indian advertisers seem to be obsessed with cricket and cricketers. I am sure you have seen the backlash to the Nike ad after all the highly paid footballers failed miserably in the World cup.<br />I know how India plays at home and worry for them and the advertisers<br />who may get lured by the moment.Ramanujam Sridharnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-82465949577504676682010-07-30T13:54:19.716+05:302010-07-30T13:54:19.716+05:30Ram has left a new comment on your post "M. S...Ram has left a new comment on your post "M. S. Dhoni, 200 not out!":<br /><br />The Indian advertiser behaves very much like the rats of Hamlin. And<br />the Pied Piper of these days is MS Dhoni. And unfortunately none of<br />them know were they are heading and soon they could be falling into<br />the river roughly around april next year when the world cup in India<br />comes to an end. And you could have the usual event of companies<br />pulling out ads of cricketing celebrities since India has been knocked<br />out.<br />What is sad is none of these companies seem to learn even from others<br />mistakes and cant give up on this herd mentality.<br />As you have correctly mentioned there will be huge pressure on sachin<br />on his swan song( remember even the great Don couldn't get 4 runs in<br />his last innings).<br />And India has never done well when they are supposed to do so. So<br />without sounding like a prophet all I would say is the best place to<br />put your money on is now your pocket. Not MSD for sure.Ramnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-36039950569694859752010-07-30T13:12:58.999+05:302010-07-30T13:12:58.999+05:30The Indian advertiser behaves very much like the ...The Indian advertiser behaves very much like the rats of Hamlin. And the Pied Piper of these days is MS Dhoni. And unfortunately none of them know were they are heading and soon they could be falling into the river roughly around april next year when the world cup in India comes to an end. And you could have the usual event of companies pulling out ads of cricketing celebrities since India has been knocked out.<br />What is sad is none of these companies seem to learn even from others mistakes and cant give up on this herd mentality.<br />As you have correctly mentioned there will be huge pressure on sachin on his swan song( remember even the great Don couldn't get 4 runs in his last innings).<br />And India has never done well when they are supposed to do so. So without sounding like a prophet all I would say is the best place to put your money on is now your pocket. Not MSD for sure.Ramnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-85085341379400154282010-07-30T00:37:10.422+05:302010-07-30T00:37:10.422+05:30The Article is a good knock by a spectator from ga...The Article is a good knock by a spectator from gallery stand and definitely it's need of the hour. Their brand image is game of cricket but its being surpassed by these deals signed by them and being driven by the pressures and pulls of signed brands, the player howsoever cool he is made to feel the heat of it. So Dhoni -desist and resist all brand deals and ur only deal is world cup.Unknownhttps://www.blogger.com/profile/15918704865225971409noreply@blogger.com