tag:blogger.com,1999:blog-7445558282646097463.post5318137795375712733..comments2023-09-27T20:05:29.145+05:30Comments on Third Umpire on Branding: Why Most Advertising Does Not Turn On A “Madrasi”Anonymoushttp://www.blogger.com/profile/13925165090244656996noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7445558282646097463.post-68923378265289410532010-11-15T10:37:42.747+05:302010-11-15T10:37:42.747+05:30I am a Madrasi (sorry tamilian iyer) living in Mum...I am a Madrasi (sorry tamilian iyer) living in Mumbai for over a decade now. You are spot on when you say for the rest of the country the south demarcation is pretty vague. And I find some of those tamil adaptations kind of sick. As sick as seeing Aiswariah rai or/and abishek bachan in a tamil film. It is high time marketers understand the sensitivities of different regions. If they cant get a proper adaptation done and choose characters who are truly pan india it is tough to gain acceptance. For instance a madhavan vidya balan combine in the airtel commercials didnt create so much dissonance in the viewers mind !Ramnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-73797803856744671452010-11-14T09:04:21.264+05:302010-11-14T09:04:21.264+05:30Another example for a bad translation would be the...Another example for a bad translation would be the new Idea Ad where Sir Ji (Small B) helps out a group of friends who landed in hostile territories for job's sake...Coincidentally, one's job location is his/her friend's home state...So, as masterminded by Sir Ji the friends help each other out with the help of the idea network in breaking the language barrier...<br />Now, in the Hindi ad the concept fits in properly, where the bengali, hariyanvi, marathi and malayali help each other with local indian languages with Hindi as the common language for communication...<br />But when translated to regional languages it becomes a total blunder.. Like when the ad was dubbed in to Tamil, the common language of communication among the group became Tamil.. Now, how in the world can the bengali or the marathi understand Tamil...?Sajith S, ITMB (2007-09)noreply@blogger.com