tag:blogger.com,1999:blog-7445558282646097463.post6079170161121969438..comments2023-09-27T20:05:29.145+05:30Comments on Third Umpire on Branding: Not a memorable year for advertisingAnonymoushttp://www.blogger.com/profile/13925165090244656996noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-7445558282646097463.post-11646874782723246622010-01-08T12:19:53.099+05:302010-01-08T12:19:53.099+05:30Yes Suresh, when we were in advertising the creati...Yes Suresh, when we were in advertising the creative person had limited choice, perhaps restricted to a job in another agency. Not any longer.<br />I think the ad industry must strive harder to attract and retain talent.Ramanujam Sridharnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-60416959988790162152010-01-08T12:19:04.994+05:302010-01-08T12:19:04.994+05:30Glad to hear from you...I read your new article fo...Glad to hear from you...I read your new article for Hindu BusinessLine...liked the 3 S ending!!<br /> <br />On your point about Advertising Industry losing creative talent, I guess most of the creative folks at agencies have always aspired to be part of entertainment industry and many struggle with a foot in (supposedly strait-jacketed) marketing & another in showbiz..ofcourse there are exceptions who have successfuly handled both.Suresh Kumarnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-49681182438540732302010-01-05T14:48:44.910+05:302010-01-05T14:48:44.910+05:30Thanks sir! I really like the way you weave (and c...Thanks sir! I really like the way you weave (and conclude) an argument.Thomas Xaviernoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-84240239189485503792010-01-05T14:48:18.124+05:302010-01-05T14:48:18.124+05:30Tks great srticle
i like the points on ad creati...Tks great srticle<br /> <br />i like the points on ad creativity<br /> <br />awesome sridharShivakumar Shivnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-46551193719378087462010-01-05T14:47:24.685+05:302010-01-05T14:47:24.685+05:30I concur with much of what you have said. Creativi...I concur with much of what you have said. Creativity is a fancy of a handful and they seem to be feeding one another. Customer is left bewildered.Sundar Swamynoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-59978683059125132222010-01-05T14:46:25.328+05:302010-01-05T14:46:25.328+05:30A good one sums up the events nicelyA good one sums up the events nicelyR Kasthurinoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-10198830061901987282010-01-05T14:45:44.266+05:302010-01-05T14:45:44.266+05:30Very interesting and though-provoking article. Tha...Very interesting and though-provoking article. Thank you for passing this onKavita Mehtanoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-38211817270023052392010-01-05T14:44:47.544+05:302010-01-05T14:44:47.544+05:30hey this is rare praise, thanks!hey this is rare praise, thanks!Ramanujam Sridharnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-32645596245115022052010-01-05T14:43:59.361+05:302010-01-05T14:43:59.361+05:30I read your article and it amazess me to see how m...I read your article and it amazess me to see how much you have grown and become a an outstanding professional <br /><br />Batch of 82 IIM is proud of you.J Shankarnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-6813252956394094812010-01-05T14:43:00.425+05:302010-01-05T14:43:00.425+05:30You are right Ram, there has been a gradual slide ...You are right Ram, there has been a gradual slide in the way the rest of industry has been viewing advertising and the ad industry is responsible for this slide.<br />Your views on the declining quality of creative are bang on and the industry is obsessed only with getting awards.Ramanujam Sridharnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-24001634430438224772010-01-05T10:24:07.456+05:302010-01-05T10:24:07.456+05:30You have mentioned that 2009 wasnt such a good yea...You have mentioned that 2009 wasnt such a good year for advertising. I would go one stage further and say that the last decade itself has been stepmotherly to advertising. As you say advertising has lost its prima donna status in the marketeres mind. And maybe it is not such a fleeting thing as might suspect. It might just be this way for a pretty long time. Because no boom or bust in the economy is having an effect on the industry. The big picture has changed and for good!<br />Wrt to the other point of falling creative stnadards i cant agree with you more. The ratio of good to mediocre ads has fallen adversely. <br />And whats more the "garbage" category ads have increased hugely.<br />Gone are the days when adgencies took pride in all the work that comes out. Nowdays they are more intersted in getting some award winning ads right.Ramnoreply@blogger.com