tag:blogger.com,1999:blog-7445558282646097463.post6298491456305408974..comments2023-09-27T20:05:29.145+05:30Comments on Third Umpire on Branding: IPL to ICC in just 20 seconds!Anonymoushttp://www.blogger.com/profile/13925165090244656996noreply@blogger.comBlogger13125tag:blogger.com,1999:blog-7445558282646097463.post-59570085104061276372009-06-24T19:48:36.455+05:302009-06-24T19:48:36.455+05:30Sridhar
My question has nothing to do with cricke...Sridhar<br /><br />My question has nothing to do with cricket:) I want to digress to eHarmony ads (in the US). People chanced upon TV ads and the it seems to have lead them to their souse/life partner. Now thats effective advertising i think? Appreciate your thoughts?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-40498721478160032832009-06-23T18:19:16.494+05:302009-06-23T18:19:16.494+05:30Dear Anand,
There is a real risk that other forms...Dear Anand,<br /><br />There is a real risk that other forms of cricket could be affected particularly in India where test cricket is dropping interest and viewership. Two IPL's could actually mean an overkill. Administrators should not end up killing the golden goose.Ramanujam Sridharnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-32372472227046563452009-06-23T18:18:03.985+05:302009-06-23T18:18:03.985+05:30Sir,
I read you article which is very well artic...Sir, <br /><br />I read you article which is very well articulated.Thanks for your extended view on the same.<br /><br />I am having a doubt which has been pestering my mind over some days. IPL as you say is here to stay . Considering the fact that Mr. Modi has come up with a proposition to have the IPL in two versions a year, One in India and the other in some other part of the world, Don't you feel that " The Bhooth" of boredom would creep into IPL mode of cricket as well? Won't people will start ignoring the other forms of cricket, after IPL would be introduced happening twice a year?( ODI's and Test, which many have started considering as boring, now itself)Anandnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-47479091858678242692009-06-23T18:13:51.252+05:302009-06-23T18:13:51.252+05:30This comment has been removed by a blog administrator.Ramanujam Sridharnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-15730008558403357842009-06-23T14:30:38.251+05:302009-06-23T14:30:38.251+05:30Yes, very few advertisers look at it from the view...Yes, very few advertisers look at it from the viewer's point of view. This is perhaps why Vodafone is the exception.Ramanujam Sridharnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-4913577285440315942009-06-23T14:25:35.830+05:302009-06-23T14:25:35.830+05:30That was a topical and interesting piece. I liked ...That was a topical and interesting piece. I liked your suggestion that more advertisers should go the multiple-version way (akin to the Vodafone ads), for combating viewers' resistance to repetitive ads.Harishnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-55430532993046704792009-06-23T12:42:11.489+05:302009-06-23T12:42:11.489+05:30This comment has been removed by a blog administrator.Anandnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-19974005574233219062009-06-23T12:23:38.128+05:302009-06-23T12:23:38.128+05:30Thanks Radhika, Advertisers are trying all the tim...Thanks Radhika, Advertisers are trying all the time to get your attention and it works when people like you who are not avid TV watchers remember and recall the advertising.Ramanujam Sridharnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-72808182147539622962009-06-23T12:21:47.083+05:302009-06-23T12:21:47.083+05:30Hi, Sridhar!
I am one of the small minority which...Hi, Sridhar!<br /><br />I am one of the small minority which did not watch neither the IPL or T20! I agree with you... I don't get the Hrithik Roshan commercial either... but one which I do like a lot and somehow never get bored of seeing is the utterly cute Parle Lite Bonbons commercial with the Sumo wrestlers... I remember the commercial and I actually want to try out the product :)<br />Great commercial!Radhikanoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-66802094338489023282009-06-23T12:20:15.507+05:302009-06-23T12:20:15.507+05:30Thanks Pavan, I am glad you liked it.Thanks Pavan, I am glad you liked it.Ramanujam Sridharnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-53283292337294583532009-06-23T12:19:05.874+05:302009-06-23T12:19:05.874+05:30Hi Sridhar,
Did go through it and found it well f...Hi Sridhar,<br /><br />Did go through it and found it well flowing and captivating. Also did read you book last night till 1 PM.<br /><br />Is a easy flowing wisdom!Pavan Soninoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-85888024237021503652009-06-23T12:09:27.065+05:302009-06-23T12:09:27.065+05:30Yes Usha you are right. But unfortunately tend to...Yes Usha you are right. But unfortunately tend to forget certain basic things and ignore important people to their cost!Ramanujam Sridharnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-67590732463611087252009-06-23T11:56:40.776+05:302009-06-23T11:56:40.776+05:30Sridhar
The article is well written. Considering...Sridhar<br /><br />The article is well written. Considering that it is from the author of 2 books, what more can I say!<br /><br /> <br /><br />Your points about factors for success of TV ads during the key cricket tournaments are valid. After all, it is the audience that makes the gameUsha TSnoreply@blogger.com