tag:blogger.com,1999:blog-7445558282646097463.post7231469270754951687..comments2023-09-27T20:05:29.145+05:30Comments on Third Umpire on Branding: Of older marketers, young consumersAnonymoushttp://www.blogger.com/profile/13925165090244656996noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-7445558282646097463.post-28950640954472132032010-11-10T11:09:32.177+05:302010-11-10T11:09:32.177+05:30Thanks, will be in touch.Thanks, will be in touch.Ramanujam Sridharnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-85907527031255905122010-11-10T11:08:10.699+05:302010-11-10T11:08:10.699+05:30agree to a great extend to what you have to say ab...agree to a great extend to what you have to say about the youth of today. I carry out marketing promotions at Cafe Coffee Day targeted to the Youth and the future of all brand communcation is using latest technology ie. Mobile, wifi, Blue Fi, etcGerrynoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-89448626979775460152010-11-10T11:02:30.140+05:302010-11-10T11:02:30.140+05:30You are probably right that youth is a bit overhyp...You are probably right that youth is a bit overhyped here. But the fact remains that they have the numbers to threaten us if you will. But the smart companies engage with youth. Nike has streettalks, so that it understands and appreciates the language of youth. Bakemans once used to have children on its board!Ramanujam Sridharnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-56897010233401279112010-11-10T11:00:58.382+05:302010-11-10T11:00:58.382+05:30For starters i think this is a very interesting to...For starters i think this is a very interesting topic. But I somehow tend to feel todays older generation have kind of hyped up the younger generation and almost give the feeling that they are envious of them.<br />My personal take is this a vicious circle. The so called youth of today will also grow old and at that time technolgy would have improved even further. And the youth then would be calling the current youth 'uncles' too. and they would be envying the youth as well like most of us today are.<br />But I beg to disagree on one thing that to be a good marketeer to the youth of today you have to be young too. <br />That way chocholate companies will have to be run by kids, and sanitary napkin companies will have only women working in it.<br />And I feel this youth power is slightly over hyped in India.Ramnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-1274131049253296842010-11-05T08:25:57.074+05:302010-11-05T08:25:57.074+05:30When I read this article in Business Line this wee...When I read this article in Business Line this week. I was itching to comment. <br /><br />I think the Indian Youth is caught in a peculiar situation. Take the case of the I-Pod, I-Touch - these products were tailored for the American youth - self absorbing,and as a culture puts the individual first. When these products are launched in India with so much fanfare and the "cool"tag attached to it what happens? Our youth is more confused!!! At a drop of a hat the entire family is there either to see/send off/ receive at the hospital, airports, railway stations, festivals, college admission etc etc., but still our Youth want to own it, flaunt it and perhaps gets to use it for a short time. I would think the need of the hour is the balance the wisdom of the old with the brazenness of the new. Most trends be it fashion, products, are all aped from the western cultures. Be it a soap brand like Santor, a car like the Santro, or a bike - all the products are advertised by stars in their late 30s or early 40s!!!<br /><br />The ads like AXE, Nescafe, Clinic (Dandruf) shampoo are an exception.<br /><br />Older marketers should spend some time mulling over the pressures and problems of the younger generation with an open mind. Just because I walked 50 kms to study does not mean that my son has to study at least 4 hours a day!!! We do not need late night editions for the youth, they re clued in 24/7!! What we need is a reference group of different segments in the youth category itself.Shailahttps://www.blogger.com/profile/17312933472072310441noreply@blogger.com