tag:blogger.com,1999:blog-7445558282646097463.post7728599313699157306..comments2023-09-27T20:05:29.145+05:30Comments on Third Umpire on Branding: Mid-Day to diversify into cafe chainsAnonymoushttp://www.blogger.com/profile/13925165090244656996noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-7445558282646097463.post-27092066177332311752011-12-08T15:03:21.545+05:302011-12-08T15:03:21.545+05:30Customer experience is key.Customer experience is key.Ramanujam Sridharnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-68013151352039885652011-12-08T14:48:38.205+05:302011-12-08T14:48:38.205+05:30It's great that Levers is involving management...It's great that Levers is involving management students with its brands.Ramanujam Sridharnoreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-9012693915383174832011-10-24T22:46:15.685+05:302011-10-24T22:46:15.685+05:30This is a nice article.. Recently, Unilever also c...This is a nice article.. Recently, Unilever also conducted a competition among all B'Schools across the country on how to establish BRU WORLD CAFE in India... well such initiatives surely attracts creative thinking from students all over the country and am sure, even a glance at most of them can surely bring tonnes of ideas for companies to try... this CAFE thing is for sure picking up in India... and for once, ppl started to realize cafes are far beyond jus drinkin coffee/chattin. Professional environmen like Barista serve a differen set of consumers while CCD still positionin itsel as youth as ever... its amazin to watch them growshrinihttps://www.blogger.com/profile/10078593861498354167noreply@blogger.comtag:blogger.com,1999:blog-7445558282646097463.post-49017979901464576172011-10-05T11:27:13.081+05:302011-10-05T11:27:13.081+05:30The MidDay brand's essence is 'daily buzz ...The MidDay brand's essence is 'daily buzz of the city'. <br />If they design their <br />customer- brand experience around 'capturing and feeling the buzz of the city' (while sipping your chai/coffee), it will be differentiated while being true to the brand's core.Firebrand!https://www.blogger.com/profile/00589311010446004992noreply@blogger.com