Monday, September 18, 2017
Tuesday, September 12, 2017
Thursday, September 7, 2017
Johnson & Johnson recently lost its fifth court case in the US, which has understandably lent a blow to the brand’s image world over. Several legacy brands from McDonald's to Volkswagen have been taken to court for selling ‘substandard’ products. How do they deal with such situations and how difficult is getting back?
Friday, September 1, 2017
Thursday, August 31, 2017
Tuesday, August 29, 2017
Bisleri invests Rs.60 lakh in local language labels; "Consumer in villages should not be cheated" says marketing head
Bisleri's marketing director, Anjana Ghosh, tells us the effort is a move to tide over problems like counterfeit products and language barriers in the heartlands.