Many years ago I remember reading about research that said Indian television viewers preferred the commercials that preceded and followed programmes to the actual programmes. Well, history repeats itself (I must quickly add, to a certain extent) as some of the commercials one gets to see on Indian television are vastly superior to the programmes it carries.
You will realise the truth of my statement if you happen to watch the pre-IPL match telecast (whatever it is called) featuring Navjot Singh Sidhu and the “new, improved” Harsha Bhogle, who must be paid per word as he normally speaks seven words when one should suffice. So, instead of using up valuable words on these people, let's talk about advertising that is either better or worse.
