Vodafone's advertising for its services on the smart phone sends signals loud and clear that it doesn't care for customers of his age, says our columnist.
The criticism normally levelled against advertising is that it makes us buy things we don't actually need. My family has consistently proven this to be true as we never seem to have place, however large the house is. Several years ago, a cake of Nirma premium soap landed up as part of my mother's shopping list. I asked her why she had bought it and she looked at me strangely and said, “I liked the ad.” That soap remained unopened in her house forever. She often complained to me how backward Bangalore was as some brand of dal which was advertised on Sun TV was not available here. So it is hardly surprising that advertising continues to run in my blood and influence my brand choices. After all, what little success I have got in life is because of advertising!
Will Chetan Bhagat be a good brand ambassador?
Please see my comments on the above subject in article below (Appeared in today's Financial Times).
In a country where most adverts feature celebrities such as cricket legend Sachin Tendulkar or Bollywood stars, an overseas phonemaker and an author seem like an unlikely, if interesting, pairing.
India’s best-selling author, Chetan Bhagat (left), has been signed up by Chinese telecoms company Huawei to launch its latest tablets and smartphones on the subcontinent, the Economic Times reports.
India is Huawei’s second largest market after China, contributing between $840m and $1.4bn per year (3 to 5 per cent) – of overall revenues, which totaled $28bn last year. But the company isn’t widely recognised in the country, and also must combat prejudice against Chinese products.
After helping end Finnish firm Nokia's complete domination in the Indian market, mobile handset maker Micromax has turned its attention to another multinational Goliath, Apple, through a cheeky advertisement that takes a jab at iPhone.
The latest print advertisement for Micromax's Android handset reads, "i (can afford this) Phone". While the overriding message is a play on the world's most popular smart phone's steep price tag in India, the ad talks about features offered by the new phone.
Vodafone's advertising for its services on the smart phone sends signals loud and clear that it doesn't care for customers of his age, says our columnist.
