Showing posts with label Aniruddha Deshmukh. Show all posts
Showing posts with label Aniruddha Deshmukh. Show all posts
Thursday, January 20, 2011
Brand Positioning & Advertising Of Tata Tea, Thumps UP & Raymond
Tata Tea's Jaago Re campaign was launched in 2007, the brand has positioned itself as a young vibrant one with the message "being the change that we want to see". Sushant Dash of Tata Tea talks about the campaign's success and I have shared my opinion on how the campagin has worked for the brand image.
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