Logo Change? Think again!

Your company may need a change of image, but it pays to keep some of the past.



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BPL's second innings

The erstwhile leader in colour television is looking to diversify in a host of areas to stay afloat.

Recently, when it was reported that BPL had failed to salvage part of its 350-acre land bank pledged with Deutsche Bank, it was a setback for a company that used to be among the leaders in many consumer durable segments in the late nineties.

Sample this: In its heyday, the brand value of BPL was valued at Rs 1,400 crore – a trend-setting parameter which many Indian companies followed later. But within the next decade, they have almost lost it all.

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The arrogance of market leaders

Fall of the mighty: BPL realised the value of investing in technology, but more significantly invested in the brand. So what went wrong? (Above) A file photo of the launch of a BPL TV _ G. R. N. SOMASHEKAR

“Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.” - William Pollard

It is 5.30 a.m. on the first day of the Australian Test cricketing season and I am sitting in front of my TV set as I have done for several years now to watch a lightweight contest between two ordinary teams, one of which has three youngsters making their test debut. As both teams strive for success on a cloudy day at The Gabba, my mind wanders to other examples of success and failure from the world of business. While success is rare and difficult to achieve, we need to remember that history is full of successful people who have lost their way due to arrogance and leading brands which have led their popularity to blind them to the pitfalls on the road to sustaining success. Let's take a look at some of the brands that have been consumed by arrogance or short-sightedness and see if there is any learning for our own future conduct.

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