Tuesday, November 30, 2010
Mohit Beotra - Head of Brand & Media, Bharti Airtel talks about the reason behind the change in the logo.
Experts from the field of Branding, Management feel that the heavy investment made by Airtel in re-branding was of no need. I felt that there was no need to have changed the logo, for Airtel did not bring in anything new for the consumer i.e., nothing significantly different is being offered to the consumer. Elsie Nanji feels the new logo resembles the logo of Vodafone & Videocon. Santosh Padhl feels that the logo could have been much better.
The consumer also feels that the new logo was not promoted enough and that the logo resembles other brands like Vodafone, Videocon.
Airtel is trying to push its new logo awareness by inviting users to suggest a name to the new identity.