Year end Musings

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Thanks to all our clients, employees, ex-employees and well wishers

Thanks to all our clients, employees, ex-employees and well wishers.


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Forgotten Brands: What went wrong

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Watch out: Titan targets 400 EBOs by fiscal end

The nation’s time-keeper, Titan Industries, is hoping to add 40 more exclusive brand outlets (EBOs) by the end of this fiscal year, in the country, to add to its current number of 350. It also plans to open 75 smaller format EBOs in Tier-III and -IV towns in the coming year.

According to Rajan Amba, Global Marketing Head, Titan Industries, the company has allocated 20 per cent of its Advertising and Promotion Plan (A&P) budget to strengthen the company’s ‘World of Titan’ chain. “This includes our investments in BTL activities to generate footfalls, advertising for new stores and product launches, new fixtures, and visual merchandising,” he says.

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