Wednesday, February 26, 2014

My opinion on Jayalalitha as shown on NewsX

My opinion on Jayalalitha and the "Amma" brand that she has built with her initiatives as shown on the NewsX channel

1 comment:

Avinash R said...

Such initiatives could backfire. Voters/Customers can see that if there is no connect with the brand and the personality they will reject it. See in the case of a Sachin Tendulkar inspired brand------------->