Monday, April 7, 2014

VIP Skybags and their attack on black

You must have noticed the new ad campaign for VIP skybags featuring John Abraham to mark its foray into the Backpack segment. I was asked to weigh in on the campaign and the segment.

The new Skybags campaign

I believe that categories like watches, vehicles, clothes and women's bags have all undergone change and have become products that are used to make a statement, and backpacks are no different, as I mentioned in a campaign profile on Afaqs.

You can read the whole article and my other thoughts on the segment here.  

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