Microsoft has officially dropped the Nokia brand name and is working on rebranding its mobile phones division. It continued launching the Windows based phones under the brand name Lumia and held on to the Nokia name for the other existing products. Last week, the company also killed the Nokia Asha branded low-end smartphones, and is now on its way to completely doing away with the Nokia brand in one country at a time, including India, where the phone was at one time ubiquitous.
The consumer is also getting promiscuous. The consumer wants a good product and even the most loyal ones are moving away from the brand, particularly of late since a lot of negativity has resulted from the news of the shutting of the manufacturing plant in Chennai and the resultant loss of jobs. Although Nokia was considered to be one of the most trusted bands in India, despite it still being on the list, it will require Microsoft being proactive to garner some of this trust.
You can read the full piece on the merger in the Times of India here.