Wednesday, February 25, 2015

Quote featured on Afaqs: Thoughts on Dabur's latest

When Dabur's bold ad about ode to brave and beautiful women commercial came out, there were mixed reactions from experts in the marketing and branding arena.

The quote below highlight my thoughts on the idea.

"Ramanujam Sridhar, founder and CEO, Brand-comm points out that the reference to hair care is subtle because one can see photographs of the lady when she had long hair. Though the ad catches one's attention, Sridhar is not sure if he would share it online. "It is not stark enough to provoke action or a change in attitude. To my mind, a truly effective commercial in this category must provoke either an action or a change in attitude. It must rouse me from my normal apathy. This one has the beginning of an idea that has lost its way in execution," adds Sridhar."

Read the full article here: Dabur Vatika's ode to brave and beautiful women

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