Try to enhance it… but certainly don’t damage it
But have things really changed?
Let’s cut to the present. My company brand-comm was recruiting fresh post graduates and after an elaborate screening and interviewing process we recruited three people who wanted to join nearly 6 weeks later. We reluctantly agreed as after all we thought a post graduate course is pretty strenuous and surely students need a break. We designed an elaborate induction and training program that was scheduled to start around their joining.Strangely instead of being excited about their first job our attempts to reach the candidates chosen were unsuccessful as they did not take calls or answer mails. Mymanager understandably upset reached out to the placement officer who had better luck than us in reaching the people chosen. One of them mailed on the very day she was supposed to join saying she was tied up for the next two months. The other two have threatened to join a week later though I am sure that the only certain thing in life is change.Who knows what the future holds for us when it comes to management students?Now I do understand that the students might have had second thoughts about us or even found better options. While that is possible,could it have been handled better? Remember for corporates you are the brand of your college? If you are smart and responsive your college benefits and if you are casual like the people whom we recruited, however bright they may be, the college’s reputation gets a hit. I am wondering if I really should go to this campus next year, after all there are so many management schools.
If I were a student today
Having the benefit of age if not hair would I do things differently if I were a student today?
I would certainly approach this business differently. I would follow the rules of payment instead of trying to work around them. If I had a problem with the placement rules, I would share them with my college not the company.
I would read everything possible on the company’s website, LinkedIn and blogs. If I did not like the opportunity I would not attend the interview.I would know enough about the company to ask sensible questions.
I would remember that I am the brand of my educational institution and would keep recalling that in every interaction with the corporate world.
While branding sounds macro, it is everything you do and that is primarily your attitude and being sensitive to others.Remember, we hire for attitude and train for skills.