The legacy watchmaker enters a niche category of smartwatches with Juxt, priced at Rs 15,995. Will its iconic brand presence help it succeed in the category?
Titan, the world's fifth largest traditional watchmaker has just forayed into the smartwatch segment with Juxt. A conventional looking smartwatch engineered by HP, Juxt is priced between Rs 15, 995-Rs 19,995.
What sets Titan apart from its competitors is the brand trust it has created over the years and the conventional look that Juxt offers which may succeed in attracting a certain set of consumers. To further promote Juxt, Titan has executed a TV campaign #SmartIsNowStunning, featuring comedian Vir Das, director Kabir Khan, and music composer Pritam Chakraborty.
We reached out to brand gurus and technology experts on how well Juxt is poised to woo consumers and create a space in the intensely competitive smartwatch market in India.
Ramanujam Sridhar, CEO, Brand-Comm
Nimish Dubey, contributing editor, TechPP
Harish Bijoor, brand expert and CEO, Harish Bijooor Consults Inc
Sandeep Budki, managing editor, The Mobile Indian
Manisha Sood, country general manager, Fitbit Inc