Tuesday, January 29, 2013

Young ads to sell luxury to old

Why Luxury Brands use youthful imagery to woo older customers.

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sandeepish said...

Good thought. On the sideline, it was nice to notice in the US Superbowl Ad season this year, that Taco Bell's 'Live Mas' campaign reached out to older people - possibly as a new target consumer base. Wonder what return the ad will generate considering fast-food won't necessarily agree with the old folks' dietary restrictions (even by the US food habits-age profile).

Or, to subscribe to your theory, fast food for older people, IS luxury!

Ramanujam Sridhar said...

You are probably right. I was referring more to the fact that older people may be high net worth individuals and they have to be more cautious about what they eat and drink! I speak from experience!