Monday, September 16, 2013

Business Standard - Ujala's new avatar to battle segment blues

In July this year, Jyothy Laboratories relaunched its 30 year old brand, Ujala.

Despite being a market leader in the fabric whitening space, it was looking for a re-fresh with a new tagline and new packaging.

In the face of stiff competition from HUL's Rin Fabric Whitener and Reckitt Benckiser's Robin Blue, how does Ujala measure up?

 I provided my opinion on their new tagline and their new packaging in this Business Standard article - Ujala's new avatar to battle segment blues. Do read through and share your opinion in the comments section below.

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