Tuesday, January 29, 2013

Young ads to sell luxury to old

Why Luxury Brands use youthful imagery to woo older customers.

Read my blogs @ http://www.brand-comm.com/blog.html  
Facebook: facebook.com/RamanujamSridhar   

Twitter: twitter.com/RamanujamSri

Wednesday, January 2, 2013

10 Brands that got marketing right in 2012

As the clouds of the return of the economic slowdown loomed large in 2012, the business sentiment remained dull throughout. That directly impacted the marketing initiatives of brands too. At the time of the year, when everyone is coming up with the ‘Best’ & ‘Worst’ of the year list, we at Pitch too tried to shortlist best of the marketing initiatives. The struggle to come up with our own ‘Top 10’ list began from thereon.

Reaching out to experts to know their favourites, resulted in comments like, “Despite all the talk and the hype when I sit back and think of the year gone by, there has been very little that has made me stand up and cheer.”

Kiran Khalap, Co-founder, Chlorophyll, could list only three – Flipkart, Satyamev Jayate and Gujarat Tourism.