Mid-Day being so popular with the youth will help scale up this business in a space where there are very few organized players, a person with direct knowledge of the development said Jagran Prakashan Ltd (JPL), the publisher of Hindi daily Dainik Jagran and owner of the print business of Mid-Day Infomedia Ltd, is planning to open a chain of Mid-Day cafés, two people with direct knowledge of the development said.“Mid-Day being so popular with the youth will help scale up this business in a space where there are very few organized players,” one of the persons said.
According to him, the group plans to launch cafés under the Mid-Day brand across India, starting with the metros. “Cities from where Mid-Day is published will be targeted first.”