Showing posts with label Satyamev Jayate. Show all posts
Showing posts with label Satyamev Jayate. Show all posts

Thursday, June 6, 2013

Cracking the code for impactful brands

Is your brand impactful? Does it possess that power to become one of the most ‘Impactful Brands’, so much so that it can even exterminate the giant brands? While Pitch is on the lookout for the five most ‘Impactful Launches’ of 2013, it has shortlisted 11 most powerful candidates for the grand awards night of Pitch Brands 50 Awards – For Excellence in Marketing, presented by ABP News, in partnership with Percept. The Awards ceremony will be held on June 12 at Leela Kempinski.

While more than 20 brands made it to the shortlist after going through a comprehensive shortlisting process by Pitch’s editorial team, 11 were selected to go to the next level. Five of these will be selected as the winners.

The winners will be decided on by a distinguished jury, chaired by Ramesh Jude Thomas, President, Equitor Consulting. The other jury members include marketing professionals and professors such as Rahul Sen, International Brand Advisor; Ramanujam Sridhar, Founder and CEO, Integrated Brand-comm; Subroto Chattopadhyay, Chairman, Peninsula Foundation; Sunil Gupta, Marketing Partner, South Asia, Results International Group; and Ashok Pratap Arora, Marketing Professor, MDI.

Here’s a look at the 11 names that went to the jury:
One of the brands that has made it to the shortlist is ‘Satyamev Jayate’. The programme on Star Plus, hosted by actor Aamir Khan, highlighted several social issues and captivated the entire nation. Aired in the Sunday morning slot of 11 AM, the programme garnered some of the highest TRPs for the channel.