Ageless Brands are like mighty rivers, which have been flowing throughout the year for centuries as their market remains unchanged and power unchallenged, is what Sharad Sarin, Senior Marketing Professor from XLRI has to say about ‘Ageless Brands’, one of the ten categories of the Pitch Brands 50 –Awards For Excellence in Marketing, presented by ABP News, in partnership with Percept.
While more than 20 brands made it to the shortlist after going through investigative –scrutiny of the Pitch’s editorial team, 10 were selected to go to the next level. While the jury has locked five winners, let’s take a quick-peek look at the 12 names that went to the jury.
Lux is one such brand from the list which has come a long way from early days of Leela Chitnis, Prema Narayan, Rekha, Zeenat Aman, Hema Malini to Sridevi to Shah Rukh Khan to Katrina kaif and still remains one of the leaders in the beauty soaps category.
According to Pitch Brands 50 jury member Sunil Gupta, Marketing Partner, South Asia, Results International Group, all brands want to remain relevant to the changing consumer as well with the changing time. “Ageless brands should not be considered as ‘Old’, and this perception needs to be changed as they evolve with time. “Sticking to their core promise, ageless or everlasting brands have evolved to ensure that they are relevant to the changing consumer,” says Gupta.
While more than 20 brands made it to the shortlist after going through investigative –scrutiny of the Pitch’s editorial team, 10 were selected to go to the next level. While the jury has locked five winners, let’s take a quick-peek look at the 12 names that went to the jury.
Lux is one such brand from the list which has come a long way from early days of Leela Chitnis, Prema Narayan, Rekha, Zeenat Aman, Hema Malini to Sridevi to Shah Rukh Khan to Katrina kaif and still remains one of the leaders in the beauty soaps category.
According to Pitch Brands 50 jury member Sunil Gupta, Marketing Partner, South Asia, Results International Group, all brands want to remain relevant to the changing consumer as well with the changing time. “Ageless brands should not be considered as ‘Old’, and this perception needs to be changed as they evolve with time. “Sticking to their core promise, ageless or everlasting brands have evolved to ensure that they are relevant to the changing consumer,” says Gupta.
