Chess offers good prospects for marketers, who could well be addressing a section of intelligent, high networth individuals in the future.
One evening, last week, as I was returning home after a long and taxing day, my mobile phone rang. “Viswanathan Anand has won the world championship.” My wife's uncle was literally shouting in excitement and tripping over words as he made this dramatic announcement. I hastily moved my phone further away from my ears till his tone became normal. He continued, getting back to his favourite refrain, “You never write about him or chess but keep writing about useless, overpaid cricketers.”
One evening, last week, as I was returning home after a long and taxing day, my mobile phone rang. “Viswanathan Anand has won the world championship.” My wife's uncle was literally shouting in excitement and tripping over words as he made this dramatic announcement. I hastily moved my phone further away from my ears till his tone became normal. He continued, getting back to his favourite refrain, “You never write about him or chess but keep writing about useless, overpaid cricketers.”
