The recent elections have demonstrated how people can become brands and capture the public imagination.Advertising agencies have, over the years, perfected the art of being wise after the event. Let me explain. Usually, a creative director comes up with a brilliant ad for a brand, a thought based on an idea which translates into an outstanding TV commercial or an award-winning press advertisement. The agency swings into action and lo and behold a fantastic presentation has been created to sell the ad after it has been created. It is what is jocularly referred to as a strategic retrofit in the agency circuit!
Similarly, after two outstandingly dissimilar women swept the polls last fortnight, analysts and consultants are ready to make a case study of these victories and do political postmortems ad nauseum after the ladies have done the hard work.
