Brand Bangalore in need of a makeover

"Bangalore as a Brand has registered its mark world wide as the Software hub, thanks to companies like Infosys and Wipro. However the image of Bangalore as a brand is getting tarnished because of poor Infrastructure and governance, the city is in need of a "Brand Champion".



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The things brands do…

Brand positioning should be directed by strategy, and not left to a lucky streak of publicity.

I have been married for a small matter of 29 years and I guess one of the expressions that I have heard most often is “I told you so!” I know that some of you at least may share some similarity in experiences, right? But the purpose of this piece is not so much to compare the relative states of our marital bliss (?) but to take a look at brands with a similar lofty philosophy. Often I have felt that it is wonderful to be a critic, sitting on judgement on brands and their foibles, but here I am more interested in the learnings for other brands from some of these acts of omission or commission that brand owners and marketers have done at different points in time.

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Brand Positioning & Advertising Of Tata Tea, Thumps UP & Raymond

Tata Tea's Jaago Re campaign was launched in 2007, the brand has positioned itself as a young vibrant one with the message "being the change that we want to see". Sushant Dash of Tata Tea talks about the campaign's success and I have shared my opinion on how the campagin has worked for the brand image.

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