As the clouds of the return of the economic slowdown loomed large in 2012, the business sentiment remained dull throughout. That directly impacted the marketing initiatives of brands too. At the time of the year, when everyone is coming up with the ‘Best’ & ‘Worst’ of the year list, we at Pitch too tried to shortlist best of the marketing initiatives. The struggle to come up with our own ‘Top 10’ list began from thereon.
Reaching out to experts to know their favourites, resulted in comments like, “Despite all the talk and the hype when I sit back and think of the year gone by, there has been very little that has made me stand up and cheer.”
Kiran Khalap, Co-founder, Chlorophyll, could list only three – Flipkart, Satyamev Jayate and Gujarat Tourism.
Sports products as a category has been witnessing significant growth as far as online retailing is concerned. This trend has triggered the entry of sportsmen and marketers in this space and launch online product offerings for the Indian consumer. The latest to leverage the potential of ecommerce is one of India’s biggest cricket equipment manufacturers, SG Cricket. The company recently tied up exclusively with Jabong.com to unveil the VS319 range of cricket bats. The collection is inspired by Virender Sehwag’s record breaking score of 319 runs, scored in a test match against South Africa in Chennai in 2008. The VS 319 currently has five variations, which operate within a price range of Rs. 3,199 to Rs. 7,799.
Other than Sehwag, who has been associated with The Dasher Series of bats since the past five years, SG Cricket also has on board, Rahul Dravid and Sunil Gavaskar associated with The Wall Series and The Legend Series of bats, respectively. The Dasher Series currently hosts eight bats, four of which are being retailed through jabong.com.
