Young ads to sell luxury to old

Why Luxury Brands use youthful imagery to woo older customers.




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Da Milano & Hidesign: Bagging a luxury niche

International luxury brands, which were earlier the possession of the travelling elite, now have presence across high streets malls and shopping locales in India. However, among the Diors, Chanels, two Indian brands, Hidesign and Da Milano have managed to carve out their niche place in the luxury handbags market.

Contrary to popular belief, both Hidesign and Da Milano are home grown brands.

Redefining luxury
Notwithstanding the deluge of international luxury bags, both these Indian brands have continued with the same brand values that they started out with; to create products using the country’s strong heritage of craftsmanship.

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