While a “new look” is important, it is equally important to offer value to the customer either by way of a sharper focus or a clearer position. Recharger Brands have to constantly keep examining and contemporising themselves for consumers, who are constantly looking for newer and smarter options, is what Ramanujam Sridhar, Founder and CEO, Brand Comm has to say about ‘Rechargers’, one of the ten categories of the Pitch Brands 50 –Awards For Excellence in Marketing, presented by ABP News, in partnership with Percept.
According to Sridhar, the recharged brand is one that has rejigged itself and has done changes to it over the years while retaining its original characteristics and properties, making it attractive to an increasingly demanding younger audience.
While more than 25 brands made it to the shortlist after going through investigative –scrutiny of the Pitch’s editorial team, 10 were selected to go to the next level. While the jury has locked five winners, let’s take a quick-peek look at the 12 names that went to the jury.
One of the brands that made it to the shortlisted list of Rechargers is ‘Cinthol’, which revamped its identity with its adventurous -‘Alive is Awesome’ campaign with a new range of soaps, shower gels and deos.
According to Sridhar, the recharged brand is one that has rejigged itself and has done changes to it over the years while retaining its original characteristics and properties, making it attractive to an increasingly demanding younger audience.
While more than 25 brands made it to the shortlist after going through investigative –scrutiny of the Pitch’s editorial team, 10 were selected to go to the next level. While the jury has locked five winners, let’s take a quick-peek look at the 12 names that went to the jury.
One of the brands that made it to the shortlisted list of Rechargers is ‘Cinthol’, which revamped its identity with its adventurous -‘Alive is Awesome’ campaign with a new range of soaps, shower gels and deos.
