Showing posts with label TVR. Show all posts
Showing posts with label TVR. Show all posts

Thursday, April 12, 2012

IPL cumulative viewership declines for the first time

The IPL's fifth season has registered a fall in total viewership and television ratings for the opening six games in comparison to the 2011 season. This includes a decline in cumulative viewership for the first time in the IPL's five-year history.

The cumulative number of people who tuned in to watch the first six games was 90.1 million, down from 101.77 million last year, according to TAM Sports, a division of Tam Media Research, the leading television ratings agency in India. "Cumulative reach" is the number of individuals who watched a channel/programme for at least one minute. The tournament had managed to increase its audience in each successive season till 2011.

Friday, April 29, 2011

TV ratings remain flat for IPL

Through IPL 2011, ESPNcricinfo will be tracking TV ratings using the TAM People Meter, India's leading TV ratings system. This is the second installment in the weekly series

The 2011 IPL continues to struggle to attract viewers compared to last season, with ratings down 21.99% on average for the first 26 games across six key markets. The drop was even steeper over the last ten games, with ratings falling by 27.08%. The likely culprits are cricket fatigue and a lack of familiarity with the teams, say media experts.