Wednesday, January 8, 2014

When ads are better than soaps

The advertising industry realizes that the remote control is an even more potent destroyer of poor advertising than clients and is hence pushing the envelope more and more to ensure that we don’t switch channels. 

The Tanishq ad was memorable

For my take on advertisers, television viewing habits and programming you can read the full article at the Indian Television website.

Friday, January 3, 2014

Himalaya bets on Personal Care

When Himalaya entered the market, herbal products were relatively new. In a way, they were early entrants in the space and grew the category to a large extent. More often than not, in such cases, larger players can walk in and reap the fruits of the work of smaller early entrants, by virtue of their muscle. My thoughts on what strategy Himalaya should follow to take on the larger players.

You can read the entire write up here at the Business Standard.