That social media is a double-edged sword is a fact well established. But the leak of the controversial Ford Figo advertisement and the fiasco around it has reiterated the power of the social media, which brings with it as many risks as advantages.
Advertisers have for long been celebrating the reach of the internet and viral marketing, but the extent of damage the medium could bring wasn't something that has hit advertising agencies on the forehead.
The leak of an ad for Ford Figo depicting former Italian Prime Minister Silvio Berlusconi and a car trunk full of gagged and handcuffed women has created a fury to the extent that the head of the advertising agency JWT India has lost his job over the incident.
Advertisers have for long been celebrating the reach of the internet and viral marketing, but the extent of damage the medium could bring wasn't something that has hit advertising agencies on the forehead.
The leak of an ad for Ford Figo depicting former Italian Prime Minister Silvio Berlusconi and a car trunk full of gagged and handcuffed women has created a fury to the extent that the head of the advertising agency JWT India has lost his job over the incident.
