When ads are better than soaps

The advertising industry realizes that the remote control is an even more potent destroyer of poor advertising than clients and is hence pushing the envelope more and more to ensure that we don’t switch channels. 

The Tanishq ad was memorable

For my take on advertisers, television viewing habits and programming you can read the full article at the Indian Television website.

In praise of cute kids

People have an unreasonable liking for children and dogs and nowhere else does that liking make itself apparent more than in television commercials. Remember the McDonalds “swing’ commercial where the child smiles and cries with every movement of the swing as the signage keeps appearing and disappearing?

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