Wednesday, December 11, 2013

How the cookie crumbles: Oreo's new brand ambassadors

“Celebrity endorsements in India are much more than in any other country, and this is perhaps to my mind another such example of that. Oreo is a widely-advertised brand and is recognised by almost everyone. Its acceptance is more than any other brand, so maybe they want to build on it and distance themselves from everybody else.”

Read more on my assessment of hiring Ranbir Kapoor and Karthi as brand ambassadors for Oreo in this piece on Exchange4media.