Will Chetan Bhagat be a good brand ambassador?Please see my comments on the above subject in article below (Appeared in today's Financial Times).
In a country where most adverts feature celebrities such as cricket legend Sachin Tendulkar or Bollywood stars, an overseas phonemaker and an author seem like an unlikely, if interesting, pairing.
India’s best-selling author, Chetan Bhagat (left), has been signed up by Chinese telecoms company Huawei to launch its latest tablets and smartphones on the subcontinent, the Economic Times reports.
India is Huawei’s second largest market after China, contributing between $840m and $1.4bn per year (3 to 5 per cent) – of overall revenues, which totaled $28bn last year. But the company isn’t widely recognised in the country, and also must combat prejudice against Chinese products.
