Sun TV and IPL: A bold step?

The Sun TV Network has won the bid for the Hyderabad franchise of IPL for the next five years, after the erstwhile owner Deccan Chronicle Holdings lost the rights recently. afaqs! explores what the deal brings to the table.

After a bitter battle which resulted in the termination of the Hyderabad franchise Deccan Chargers, owned by Deccan Chronicle Holding Ltd (DCHL), the franchise finally found a new owner, Sun TV Network, on October 25. The media company will have to pay Indian Premier League (IPL) Rs 85.05 crore per year for the next five years. Sun TV Network won the bid against PVP Ventures, which bid for Rs 69.03 crore per year.

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