When Himalaya entered the market, herbal products were relatively new. In a way, they were early entrants in the space and grew the category to a large extent. More often than not, in such cases, larger players can walk in and reap the fruits of the work of smaller early entrants, by virtue of their muscle. My thoughts on what strategy Himalaya should follow to take on the larger players.
You can read the entire write up here at the Business Standard.
