Showing posts with label Afaqs. Show all posts
Showing posts with label Afaqs. Show all posts

Wednesday, February 25, 2015

Quote featured on Afaqs: Thoughts on Dabur's latest

When Dabur's bold ad about ode to brave and beautiful women commercial came out, there were mixed reactions from experts in the marketing and branding arena.


The quote below highlight my thoughts on the idea.

"Ramanujam Sridhar, founder and CEO, Brand-comm points out that the reference to hair care is subtle because one can see photographs of the lady when she had long hair. Though the ad catches one's attention, Sridhar is not sure if he would share it online. "It is not stark enough to provoke action or a change in attitude. To my mind, a truly effective commercial in this category must provoke either an action or a change in attitude. It must rouse me from my normal apathy. This one has the beginning of an idea that has lost its way in execution," adds Sridhar."


Read the full article here: Dabur Vatika's ode to brave and beautiful women


Tuesday, November 11, 2014

Kenstar Oxyfryer: Deep fried A la Carte

The Oxy Fryer is targeted at people who love eating fried food. It is touted as the perfect solution to eating fried food in the healthiest manner. Kenstar has identified a surge in demand for appliances that enable healthy and hassle-free cooking and has even launched an advertising campaign featuring Shah Rukh Khan and announcing its launch exclusively on Flipkart

Launched on Flipkart

When they first launched the microwave, they priced it much lower than the usual price tag from other brands. This strategy helped the brand to get to the masses easily. With the Oxy Fryer, they have done the same thing. This is Kenstar's tried and tested way to break into the masses considering the competition (Philips) is retailing at almost double the cost.

You can read more about the category and how the e-commerce tie up strategy would work in this Afaqs piece on the category and this entrant here.