MTR vs Maiyas: Bangalore and Beyond

As a true blue Bangalorean, this is a market share battle that is close to my heart (possibly in the stomach region!)

An interesting piece in Business Today, on the Maiya's brand and how it will compete with the MTR foods business that it started and sold. Although the market is big enough to accommodate the two and more, I feel distribution and other factors will play a deciding role.

Pitch Brand 50 awards

I was recently part of a jury for the Pitch 50 brand awards, that comprised Ramesh Thomas of Equitor and other stalwarts and academic professionals.

Together we have awarded various brands for their innovative practices in fields such as the bottom of the pyramid, digital execution, for remaining timeless and for creating significant campaign-oriented buzz.

For the full list and all the details on Pitch 50 Brand awards, do check out http://issuu.com/pitchonnet/docs/pitch_july_2013/7?e=4762695/4650057