“Wooing the press is an exercise roughly akin to picnicking with the tiger. You might enjoy the meal but the tiger always eats last.”
_ Maureen Dowd
Let me begin by clarifying that I am great admirer of Infosys, I have worked with them in their early days and have written about how Infosys has been built by PR and not by advertising. In that context, their taking the media to court has put them in the spotlight and I believe that there are lessons that can be learnt from this.
|As the baton is passed|
Was it the cold shoulder to advertising in their marketing initiatives or the PR strategy that could be faulted? From the days when the company made news thanks to the net worth of Narayan Murthy's driver to the current news items, that are focussed on the state of flux that the leadership is in, I look at what they need to implement to bring back the good old days, in the Hindu Business Line.
If you wish to read the whole story, you can find it here.