Vodafone's advertising for its services on the smart phone sends signals loud and clear that it doesn't care for customers of his age, says our columnist.The criticism normally levelled against advertising is that it makes us buy things we don't actually need. My family has consistently proven this to be true as we never seem to have place, however large the house is. Several years ago, a cake of Nirma premium soap landed up as part of my mother's shopping list. I asked her why she had bought it and she looked at me strangely and said, “I liked the ad.” That soap remained unopened in her house forever. She often complained to me how backward Bangalore was as some brand of dal which was advertised on Sun TV was not available here. So it is hardly surprising that advertising continues to run in my blood and influence my brand choices. After all, what little success I have got in life is because of advertising!
