A battle of brands between two of India’s leading English dailies is brewing, with The Hindu newspaper launching an advertisement campaign suggesting that The Times of India contains trivial news that leaves its readers unenlightened on issues that matter.The three television advertisements come in response to one by The Times of India some four months ago that showed a man, holding a newspaper strikingly similar to the Hindu, fast asleep in various locations, from a construction site to the roof of a car, and in situations that included him even being arrested. The advertisement carries a line asking viewers if they’re “stuck with news that puts you to sleep?” and ends with the words: “wake up to the Times of India.”
