Showing posts with label Jewellers. Show all posts
Showing posts with label Jewellers. Show all posts

Friday, July 13, 2012

South side story

The yellow metal holds a special charm for the South Indian. Inside a jewellery showroom in Chennai. There's no undermining the purchasing power of the small town customer. - K. Pichumani
 
The growth of brands such as Viveks, GRT Jewellers, Sulekha.com and Indian Terrain proves that the southern market is a lucrative one with much to offer the marketer.

I am an unabashed fan of the South. I was born in Madras, live and work in Bangalore and have spent 95 per cent of my working life in the South. I did try to work in Delhi and returned back to the safety of Bangalore after six months in the city that spawned jaanta hai mera baap kaun hai much like Napoleon from Russia.