As RIL puts Vimal brand on the block, Ramanujam Sridhar speaks about his impressions and memories of the iconic brand.
IT WAS the summer of 1987, the city Ahmedabad, the venue, Mudra’s corporate office where I had been called for an interview for the job of branch manager of the agency’s Bengaluru office which was to be set up by the incumbent.
Mudra was not like any casual and informal advertising agencies of those days. It had an imposing corporate office and there was an aura around AG Krishnamurthy, the chairperson and managing director whom I had to meet. I walked into his huge cabin, the size of a basketball court only to be questioned by the gum-chewing Krishnamurthy “So why do you want to join Mudra?” (I later realised that he was trying to kick the smoking habit).
IT WAS the summer of 1987, the city Ahmedabad, the venue, Mudra’s corporate office where I had been called for an interview for the job of branch manager of the agency’s Bengaluru office which was to be set up by the incumbent.
Mudra was not like any casual and informal advertising agencies of those days. It had an imposing corporate office and there was an aura around AG Krishnamurthy, the chairperson and managing director whom I had to meet. I walked into his huge cabin, the size of a basketball court only to be questioned by the gum-chewing Krishnamurthy “So why do you want to join Mudra?” (I later realised that he was trying to kick the smoking habit).
