Thursday, October 17, 2013

Publish Asia 2013

I recently took part in Publish Asia 2013, a three day conference on Print Media. I conducted a session on innovations in print advertising. From Air India and Amul print ads from the vault to implementing techniques like die-cutting, met pad printing, UV printing and other print enhancements. For a summary of the conference, do see the write up in PrintWeek here.

Wednesday, October 16, 2013

A Creative Festive Season

How do you make your brand stand out and on consumers' shopping list during the festive season? Find out more in my column below

Wednesday, October 9, 2013

Pitch Brand 50 awards

I was recently part of a jury for the Pitch 50 brand awards, that comprised Ramesh Thomas of Equitor and other stalwarts and academic professionals.

Together we have awarded various brands for their innovative practices in fields such as the bottom of the pyramid, digital execution, for remaining timeless and for creating significant campaign-oriented buzz.

For the full list and all the details on Pitch 50 Brand awards, do check out